Alexandre Ouellet
Potential intern · 2026

How could Alex help Workleap HR grow from $29M to $100M in ARR?

Explore the answer
Starting point $29M ARR
Ambition $100M ARR

GROWTH MECHANISMS

Five paths to ARR growth.

The fifth path is where Alex can help.

  1. Protect existing ARR

  2. Expand current customers

  3. Win back former customers

  4. Acquire ARR

  5. Win new customers

    This is where
    I can help

HOW I CAN HELP

Creative campaign +
distinctive brand experience

Make Workleap synonymous with the outcome your ideal customers want most.

Fictional colleagues celebrate with colourful, friendly AI-agent characters in a bright workplace atrium.

STEP 1 - Discover the outcome

THE HELL YES CAMPAIGN

Launch an internal and external campaign inviting employees, customers and prospects to answer one defining question: What outcome could Workleap Agent promise that would make customers say, “Hell yes”?

Fictional human leaders and teammates decide together around a table while colourful AI-agent characters assist with ideas and notes.

STEP 2

Validate the Strongest Promise

Identify and validate the most valuable outcome among ideas shared by the community. Example: Every team consistently achieves better results.

STEP 3

Bring the Outcome to Market

Bring the validated outcome to life through AI-powered stories featuring real Workleap employees or highly effective managers who authentically endorse the brand. Amplify the message through timely PR and partnerships.

Small white Workleap-inspired agent flying beside the growth dashboard.

GROWTH IMPACT

Campaign contribution

ILLUSTRATIVE TARGETS

Qualified traffic

+0%

Qualified demand

+0%

New paying customers

+0%
Illustrative growth after campaign launch Three rising lines represent qualified traffic, qualified demand and new paying customers over twelve weeks.

STEP 4

Own the Result

Own the result by measuring what changes after launch. Follow qualified traffic, qualified demand and new paying customers to understand the campaign’s contribution, optimize performance and invest behind what works.

Measure → learn → improve
Alexandre Ouellet in a red ceremonial robe preparing to light a fuse while a playful red agent waits on a ceremonial bonfire.

WORKLEAP NEWEST INTERN

Let me help

I’m proposing to join Workleap as a Growth Strategy Intern to help launch the Hell Yes Campaign: validate the outcome customers value most from Workleap Agent, then build and execute a campaign that turns that promise into new customer acquisition.

Contact me